By the Gregorian calendar, 2018 starts at the stroke of midnight on January 1. But in telco terms, the new year starts when South Korea kicks off the Winter Olympic Games in PyeongChang on February 9. Korean telcos along with everything else Korean will be in the international media spotlight, and the nation is expected to provide razzle-dazzle across the spectrum (no pun intended).
All media outlets love the last month of the year. We look back on the “highs and lows” of the last year, and predict what will happen during the next calendar year. When it comes to telecommunications technology, this model breaks. We heard about 5G years ago, and were told back then we’d see it by 2020. Nowadays, we hear more about 5G, and are still told we’ll see it realized in about...2020. This is a bit disingenuous, as 5G is an ecosystem and those take time to build and develop.
Recently, I got back in touch with a group of friends I haven’t contacted in decades. But there were other people within that group for whom I had no contact info. I emailed our mutual friends for contact details. These friends are hardly teenagers-many have teenage children. Yet all of them said, “oh, I only contact these other friends through Facebook.”I find it surprising that anyone my age has let email slip away as a communications medium.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".