Stefan Mancevski

*’Machine Learning for Marketers’ was updated March 2019 with the recent release of our automated marketing audit technology. Here’s how we see it at Ladder — Historically, marketing has been predominantly driven by guesswork and luck based on what marketers think or have heard/read works best. But guesswork doesn’t lead to a repeatable, scalable model for growing a business. Over the years since we started Ladder, we’ve been working to remove that guesswork from growth, bit by bit.

Deciding on the right marketing tactics and strategies to grow your business is hard. Ads. Content. Conversions. Email capture. Newsletters. Social media. It can all become a huge, disorganized jumble of unfinished experiments that leave you confused with no end goal in sight. Yet you try to juggle it all anyway because you NEED to grow your business. You zone in on ads, write stunning content, use gorgeous product images, run campaigns on Facebook, Twitter, and Google, and… Nothing.

For our first ever Plan Sponsor Spotlight, we spoke with Jessica Feldman, Director of People Operations at Harry’s, Inc., leading the strategy and implementation of People Operations including Benefits, Equity Admin, Payroll, HRIS, Compliance, Leave of Absence and Immigration. Read on to see what she had to say about what financial wellness means for her team, why it’s important to offer a 401(k), and more. What does financial wellness mean for you and your team?