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Articles by Steffen Lauster
2017 Consumer Packaged Goods Trends
The result is that the discount and top-end companies are doing well and increasing their market share, while retailers in the middle — and the CPG companies that service them — are suffering. Many of these legacy mainstream retailers are saddled with excess physical store space that is bringing in less revenue than it once did and are desperately trying to adjust their operating models to remain competitive.
A Strategist’s Guide to the Digital Grocery
Sometimes industries hit a tipping point. It looks like nothing is happening for a long time, while forces of change build up, and then everything shifts at once. That is happening in the grocery industry now. A shift is taking place in the most fundamental form of shopping: consumers’ purchases of food products and other basic household goods.
The Big Bite of Small Brands
Upstarts are gaining market share across consumer packaged goods categories. Here’s how incumbents can respond. Small consumer packaged goods (CPG) companies in the U.S. are steadily gaining market share these days, often at the expense of larger competitors.
What Mom-and-Pop Stores Can Teach Grocery Chains
At a typical suburban home in the year 2020, Cecilia receives a text message from her favorite grocery store. It’s a reminder that the family-sized box of cereal she or her husband, Andrew, typically buys every two weeks might be running low. In fact, she poured the last bowl for her son this morning. She adds the item to the family’s virtual shopping basket with a simple voice command.
The Right to Win
This article was written with Art Kleiner. It’s 8 a.m. in the executive conference room of a large global packaged-foods manufacturer (a real company, its name withheld to preserve confidentiality). For the past two months, a team made up of 15 senior people has been exploring options for growth, winnowing them down to three basic strategies. Each is now summed up in a crisp 20-minute presentation. The first option focuses on innovation.
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