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Articles by Stephanie Coulon
Sue Boreskie on Active Aging Adult Programs
This month we sat down with Sue Boreskie, the CEO of Reh-Fit Centre, to discuss active aging adult programs. How does your facility serve active aging adults? We are a medical fitness center, so we tend to attract individuals who want to maintain or improve their health in the safest possible environment. Many have risk factors or health issues they would like to resolve or cope with more satisfactorily.
Giving Back: The Importance of Continuing to Care
Stephanie Coulon, the membership and marketing manager at Stone Creek Club and Spa, shares the importance of giving back in 2021. As we begin to emerge from the challenges we’ve all faced, there are many things about our business models and priorities that look vastly different than they did a year ago. Even through these tough times, one thing that should continue to be part of our culture is giving back.
Rochester Athletic Club: Member Experience First
Why Rochester Athletic Club filters all decisions through the mission statement “Member Experience First,” and how this has led to their success. Every gym has a purpose, unspoken or otherwise. For Rochester Athletic Club (RAC) in Rochester, Minnesota, its purpose is clear. And that is to create an excellent member experience for people and families from young to old. In fact, RAC’s mission statement, “Member Experience First,” is the filter through which all decisions and actions are made.
Craig Cote: The Bottom Line
Every month, Club Solutions sits down with an industry expert to share in their wealth of knowledge. In the November issue, we sat down with Craig Cote, the president of Mountainside Fitness. 1. How did you get started in the fitness industry? I began my position as president at Mountainside after a 10-year working relationship with its owner, Tom Hatten.
Five Tactics to Help You Successfully Reactivate Group Training
Rebecca Cofod and Amanda Brush of Matrix Fitness shares five tactics on how to refuel the community-building aspect of your group training offering. Social fitness remains a driver of member engagement and satisfaction. Preparing your space and programming for the new club climate is essential to achieving your engagement and retention goals. Returning members are eager to interact with staff and other members after prolonged social isolation.
The Bottom Line: Jackie Mendes
Every month, Club Solutions sits down with an industry expert to share in their wealth of knowledge. In the October issue, the conversation features Jackie Mendes, the director of franchise sales and development — North America of World Gym. 1. How did you get started in the fitness industry? I got my start in the fitness industry by working with fitness video titan Kathy Smith. I met her while working in a public relations agency.
You Can’t Pour From an Empty Cup
Kristen Green September 1, 2020 As emotionally intelligent leaders, we’re often focused on the well-being of our team — in supporting them to achieve personal and organizational objectives. It seems almost counterintuitive when we say in order to be a great leader, we need to focus on ourselves. But in fact, focusing on ourselves through managing our own well-being is the best thing we can do to support our team.
The Importance of Human Connection
Stephanie Coulon September 1, 2020 After months of isolation and social distancing, creating a feeling of connection within your facilities is more important now than ever before. However, with all of the challenges we juggle daily — both professionally and personally — it’s easy to lose focus on delivering truly great service. This is where a service-focused business strategy comes into play. Such a strategy will drive member and employee loyalty, and help our clubs recover stronger.
Think Creatively to Capitalize on the New Year’s Traffic
Once we cross into the New Year, many people are contemplating a life change, whether it is social, economical, physical or spiritual. Below, find creative ways to attract, engage and inspire members: Referrals Encourage people to workout with other people. Members are a great source of new members, so make it easier to let them bring friends. Think about lifting guest restrictions for a special event. Allow them to enjoy upgrades and other special privileges that might otherwise be at a premium.
Effective Marketing to Members
Stephanie Coulon September 4, 2019 We all suffer from constant information overload. So, how do we ensure our members don’t simply discard all of the important messages we need to communicate to them? Here are five practical tips. 1. Teamwork and Communication: The management team should be informed and onboard with any club promotions, programs or events before members learn of them. Share in the brainstorming process, even if you think your event only involves your own department.
Stone Creek Brings Crawfish Boil to Chicago for a Great Cause
Angel Moser, Kevin McHugh and Larry Conner. Crawfish Boil Fundraiser in Chicago raised $50,000 for ALS. It’s not unusual to hear rave reviews from tourists who visit South Louisiana. Each year countless visitors fall in love with New Orleans and the surrounding areas — the history, the culture, the people, and of course the food.
Why the Club Solutions Leadership Retreat Delivers So Much Value
Attendees of the Club Solutions Leadership Retreat. Continuing education is important for fitness professionals in a variety of roles, especially management. Here, Stephanie Coulon, the member services and marketing manager at Stone Creek Club & Spa, recaps her learning experience at the Club Solutions Leadership Retreat and what she likes about the format. I had the pleasure of attending the 2018 Club Solutions Leadership Retreat in Palm Beach, Florida, at the beautiful Breakers resort.
Marketing: A Creative Approach to Corporate Marketing
Local companies are a great place to find new members. If your club offers discounted enrollment fees and/or dues for corporate memberships, then those employees should be beating down your door to join your club, right? If only it was that easy. At Stone Creek Club & Spa, we have great partnerships with some of our corporate accounts. They ask our team to educate their employees at “lunch & learn” events and to attend their wellness fairs. They rent our conference room.
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