Stephanie Farber

While you might think the essence of your self-storage brand is your logo or the colors on your signage, it entails so much more. It’s essentially the total package, from your mission and values to the customer experience and everything in between. Find out why you need a well-crafted brand strategy today and what it should comprise. Stephanie Farber, Creative Principal, Creative Blend Design What makes a self-storage brand? Is it simply the name?

Digital marketing has transformed the way self-storage operators discover and retain customers. The ability to target potential renters online by identifying their geolocation, affinity, behavior and device significantly increases your return on ad spend. That said, there are changes on the horizon that’ll change the way you promote your business in the years ahead. Unfortunately, there’s nothing you can do about them other than to adapt and move forward.

We in the 7th District are fortunate to have two strong Democratic candidates running to represent us on the Representative Town Meeting (RTM). I appreciate their willingness to offer their time and talents to our town. Donna has served on the RTM for six years and is its secretary. Susan’s volunteer service has included several years on the Board of BCTV. Branford is fortunate to have so many volunteers who make this a special place to live.