Stephanie Gilbert SVP

Since March, usage of social media — including social networking sites and user-generated streaming platforms, like YouTube — has spiked, presenting both an opportunity and a challenge for brands. According to GlobalWebIndex, 40% of users 16 years old to 64 years old worldwide are spending more time on social media. Life is turbulent right now, with concern around politics, human-rights issues, and the ongoing pandemic.

New York, NY — June, 12th 2025 —Digitas, the Networked Experience Agency, announces a strategic partnership with Fetch, America’s Rewards App, to launch Loyalty Lite — a frictionless, fast-to-market loyalty solution designed to help brands acquire and retain lifelong customers. Whether brands are launching a new loyalty initiative or looking to enhance an existing one, Loyalty Lite offers a turnkey path to attract and retain customers.

NewFront Founder Digitas Unveils Branded Content Arm at Exclusive Event Digitas Pictures pioneers non-traditional approach to brand-led content, seamlessly merging entertainment, media and strategic storytelling. NEW YORK, NY - [May 8, 2025] - Digitas, the Networked Experience Agency and a founder of the NewFronts, today unveiled its branded content studio Digitas Pictures at their 18th annual NewFront event.