It's the question no one wants to answer, and AI is forcing the issue. Two technology leaders explain how they're tackling ownership, visibility and governance for unstructured data in the AI era. Unstructured data — documents, emails, shared drives, collaboration tools, recordings — has always been hard to govern. It doesn't fit neatly into databases. It moves across platforms. It accumulates in corners no one remembers creating. And now AI tools are surfacing more of it.