There’s an old American saying that before you judge someone, walk a mile in their shoes. This gave rise to a joke almost as old, which is that once you’ve done that, you can do what you like, because they’re a mile away and you’ve got their shoes. In any case, it’s not true. If you really want to understand someone, you eat what they eat.
Rather like Doctor Who, Jeremy Corbyn has survived a series of regenerations. Immediately after his election as Labour leader in 2015, his scepticism over Nato softened and his support for shadow cabinet elections vanished. The year after, this former Brexiteer became a spokesman for Remain. And somewhere along the way, the once scruffy backbencher emerged as the blue-suited genial campaigner of the general election.
Could the first by-election of the 57th parliament spring a surprise? Sinn Féin won West Tyrone with a big majority in the 2017 election, but the circumstances of the by-election - the incumbent Barry McElduff resigned after he posted a Twitter video of himself balancing a loaf of Kingsmills bread on his head on the 42nd anniversary of the Kingsmill murders, when ten workmen were shot dead by the IRA - mean that it may not be an ordinary by-election.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".