has just announced that this spring it will host a thematic sale called “ Ultimatum,” focused exclusively on the well-known Rolex chronograph. The auction will take place in Geneva on May 12, 2018, and will offer “an extremely limited selection of the finest, rarest, and best-preserved Rolex wristwatches known to exist.” This of course comes in wake of selling Paul Newman’s Rolex in October, when it became the most expensive wristwatch ever sold.
It's not news to anyone who regularly reads HODINKEE that my taste skews toward smaller watches. However, for something like this, a 38mm case just wouldn't make any historical sense, and Zenith does a great job making the 43mm case comfortable and low-profile here. As far as color goes, I enjoyed both the aged steel and bronze versions, and I think it's purely a matter of taste here. Also, the lack of date window kind of makes this watch for me.
It's no secret that the last decade has been one of ups and downs for the luxury watch industry, thanks to financial crises, economic booms, and changing spending habits. And while a return to former highs may be impossible, the consensus is that the world's watchmakers will have to make significant changes to guarantee continued success. One way that brands seem to be attempting to get new buyers into boutiques is offering products that offer better value at lower prices.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".