Sterling Jones on Muck Rack

Sterling Jones

(She/Her)
New York, United States
Covers:  Beauty, Fragrance, Lifestyle, Travel, Luxury Goods, Wellness, Spas, Wellness Retreats & Travel, Medical Skin Procedures (PFP, Laser Facials), Female Beauty & Lifestyle Founders, Beauty Tech, Interiors
Doesn't Cover: Medical Grade product advice (no fillers, but interested in medical grade services), any pets
— Teaching women how to reach their beauty potential in all forms of life. | In @zoereport, @cfashionista, @intheknow & more | Experience beauty at a new level:

Interview

What was your first job as a journalist?

Writing about black beauty founders in a big market.

Have you ever used a typewriter?

Yes - I miss my mother's.

How is social media changing news?

For beauty, it makes it more trend focused and more in listicle format. The storytelling of beauty is falling short.

What tools and software do you use to do your job?

Pen, Paper, Laptop, Notion, Google Docs, Voice Notes, Adobe and Grammarly.

What's your favorite social network?

Tumblr. Peace and quiet.

Why did you become a journalist?

My willingness to write and share what I learned pushed me into this.

What story are you most proud of writing or working on?

Interviews with Female Beauty Founders in the Luxury Space. Why? The reason why they create their brand is always fascinating to me.

What advice can you offer to aspiring journalists?

Keep writing and don't stop.

When's the best time to pitch you?

Via email during - spring, fall and winter seasons. Summer is slow for me as I am on vacation!

What's the best pitch you ever got?

Interviewing a black beauty founder that won on Shark Tank!

When you're not at a computer, where are you most likely to be?

In a Museum or Gallery.

Aside from your own, what's your favorite publication to read?

Wallpaper!

What's the most common misperception about your beat?

That the goal is only to sell product. I focus much on beauty education and giving options in the luxury to prestige beauty space.

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