After months of insults, six low-key shows and endless promises, Dana White, the boss at the UFC, has finally left his Las Vegas citadel and taken Zuffa Boxing on the road. The new boxing promotional company has bypassed New York (that is coming soon), London and Riyadh, and landed instead in the quaint British seaside town of Bournemouth this Saturday. There will be ice cream, “kiss-me-quick” hats and deckchairs in the promos. Trust me.