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Articles by Steve Katai
Combatting Nutrition Misinformation
Erin Lotta shares the importance of educating members on nutrition and how it plays into retaining them. Pull out your phone, open a web browser and search “nutrition information.” In a matter of seconds you will be met with billions of search results. This is just one avenue your members can access this information. There are also books, recommendations from friends, podcasts, social media influencers and more, all peddling nutrition-based content.
Top Three Industry Trends
Alan Leach, the CEO of West Wood Clubs in Ireland, shares three industry trends he is seeing. I see three big trends in health clubs that are impossible to ignore: 1. The educated fitness consumer. I started in health club membership sales 35 years ago. Back then we mostly sold to people who knew very little about how to “get in shape.” Most potential members had never heard of resistance training or cardio training and didn’t know the difference between a dumbbell and a barbell.
Recovery is the Missing Piece
Steve Katai January 3, 2022 Steve Katai, the director of education at Therabody, shares four simple guidelines for implementing recovery in your facility. The question isn’t, “Should I offer recovery?” The question is, “What will my recovery solutions be?” In 2022, you can’t afford not to offer recovery solutions to your members. Like dumbbells and treadmills, members expect recovery options at your facility. Recovery is a necessary part of health and fitness.
Risk Management Tips for Warm Weather
Brian Rawlings, the practice leader for FITLIFE®, shares risk management tips to ensure your location is ready for the eager summer crowds. Summer is here, and this season will be busier than ever as people get outside after a year and a half of isolation. With pools, clubs and gyms opening for the first time in 18 months, owners and managers need to prepare for the risks that come with what might be one of the busiest summer seasons we have ever seen.
Continuing Education Opportunities: The More You Know
Three industry leaders share continuing education opportunities every fitness professional should be taking advantage of. Dr. Suess said it best: “The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” Success in any professional field is a result of learning, and learning isn’t limited to grade school and college. You can learn a lot from books, industry peers and your own experiences — particularly, where you’ve failed.
The Post-COVID Solution: Small Group Training
JP Richard, the president at TRIBE Team Training USA, shares how SGT can save your fitness club in 2021, and why it’s the post-COVID solution. As we enter the last quarter of a year none of us could have predicted, the focus by club owners and fitness directors everywhere must be on the future exercise choices in our new reality.
Credible Certifications: Education That Connects and Inspires
Steve Katai November 2, 2020 Credible certifications and continuing education within the fitness industry is of cardinal importance. Fitness professionals understand that elevating and evolving their education deepens their value and credibility in the marketplace. It goes beyond obtaining a threshold of credits, and into expanding one’s knowledge, skill set and ability to help others. There are many options when it comes to continuing education. Some carry credits and some don’t.
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