Steve McCaskill on Muck Rack

Steve McCaskill

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England, London, Maidstone, Switzerland
As seen in: SportsPro, UOL, Forbes, TechRadar, Flipboard, IT Pro, Al Bawaba, Basketball RealGM, Pocket Gamer, TV Technology, Forbes España and
Technology Editor @SportsPro. My timeline is basically ESPN 8 The Ocho with extra 5G.
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Articles

‘We relied on benevolent individuals’: Inside Prem Rugby’s plan to turn financial crisis into investment opportunity

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By Steve McCaskill Verified
| SportsPro Verified
Rugby union is so firmly entrenched in the rich tapestry of British sport that it’s easy to forget that the game has only been professional for a little over three decades. Whereas other sports ditched amateurism for commercial gain much earlier in their lifecycle, the amateur idealists of rugby football were so steadfast in their commitment that they were prepared to divide their sport and limit its national appeal than entertain the idea of paying players.
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Real Madrid and Emirates sign European record ‘€100 million’ sponsorship extension

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By Steve McCaskill Verified
| SportsPro Verified
Relationship dates back to 2011 with Emirates becoming shirt sponsor in 2013 Deal also includes training kit and coaching apparel Partnership is longest running in LaLiga Real Madrid have extended their partnership with Emirates until 2031 for a reported €100 million (US$115 million) a year – a record for a European soccer sponsorship. Emirates will remain as the main shirt sponsor for Real Madrid’s men’s and women’s teams, with its branding also appearing on training and coaching kits.
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Champions League final records 7m UK viewers and 16.2m illegal streams

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By Steve McCaskill Verified
| SportsPro Verified
Final was first to be exclusively behind a paywall in UK TNT Sports is in penultimate year of contract Uefa strikes deal with Alibaba and pushes ahead with betting category More than seven million people watched TNT Sports’ live coverage of the 2026 Uefa Champions League final between Arsenal and Paris St Germain in the UK, but viewership was hampered by a lack of free-to-air (FTA) coverage and widespread piracy.
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