Maybe it sounds weird to say this, but getting to be part of Santa Cruz Gives has become one of the things I most look forward to for the holidays. I’ve said before that I don’t think there’s anything more important that we do all year, and with each annual edition of our holiday giving drive, that seems more and more true. Nothing else combines community outreach, philanthropy and our hyper-local philosophy of news coverage like this.
Several years ago, I reviewed a production of Always … Patsy Cline in San Jose. Reading that review again now, after seeing Jewel Theatre’s new production of Ted Swindley’s 1988 musical about the country music legend, I’m stunned at how I described it. My review back then focused mostly on the “morbid nature of pop culture” and our fascination with disasters like plane crashes (one of which killed Cline in 1963, when she was only 30 years old).
I remember when GT publisher Jeanne Howard and I went over to meet SCPD Chief Andy Mills for the first time at his office, as he was just starting the job. I walked away thinking, “Hmm, nice guy. Some of his ideas could shake this place up—but who knows if he’ll really get to implement them.”But indeed, he is. Mills’ op-ed in GT last month announcing he wanted to “break the cycle of reactionary homeless policy” was a strong opening salvo.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".