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Floor Covering News’ annual “People making a difference” special section is a tribute to those in the flooring industry who go about their daily business lives striving to make a positive impact. This year’s list represents all facets of the flooring industry—manufacturing, distribution, retail and installation. Some are well-known executives, names familiar to flooring industry observers; others are more of the unsung hero variety, albeit people who step up in their roles.
Data Collaboration: Clean rooms address the 4 major challenges facing marketers and publishers in a cookieless, privacy-centric world. Infrastructure is a trending topic these days. New spending for roads, bridges, public transportation, power grids, and other physical infrastructure is being considered in the chambers of Congress.
30-second summary: Without cookies and mobile ad IDs, marketers will have to find new ways to get data that helps them understand and connect with customers. Second-party data has evolved with privacy in mind, allowing brands to access login data, device information, geolocation data, interest-level information, and transaction data to enrich their own data and identity graphs. With second-party data, marketers have more transparency and control.
By using rich-behavioural data alongside historic brand trend data, brands can understand the impact of their digital advertising efforts directly and see the correlative effects on overall brand perception and power against competitors.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
