Life is a beach sometimes. đ? Sometimes life throws you a curve ball and it causes you to reevaluate how much motivation you have towards something. Had to reevaluate and reprioritize last few days because I fell into some bad routines where I was focusing on the 80 and not the 20. More reactive than proactive, you know? Going to be proactive and keep moving things forward. Itâ€™s good to test yourself to see where you are at and what your capacity is. Itâ€™s all part of getting better at what you do.
Now is an excellent time to take stock in your brand and determine which aspects of your strategy are working to achieve your goals and where you can improve. Here are five steps to take to perform a social media audit:1. Is your information correct? Ensure your About me information, tagline and contact information is updated, accurate and is consistent with your brand’s voice.
One of my absolute mesmerizing memories about Cuba had to be this sunset at Casa De Al in Varadero. This was nothing short of astounding in person. There are somethings that made you forget about what’s next and made you focus on the here and now. People often think about the next ‘big’ thing. But, you never know what will stop you dead in your tracks and really change your life out of nowhere. The big deals will come, this was that big deal for me.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".