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Articles by Steven Aldrich
The Need for Inclusion in AI and Machine Learning - InformationWeek
If companies are forward-thinking in their application of predictive analytics, AI, and machine learning they can make these technologies inclusive, and available and relevant to all people. Imagine if something not designed with you or anyone like you in mind was the driving force of how regular interactions permeate your life.
Are Dads as Torn Between Jobs and Family Life As Moms?
Fatherhood has reached a critical point for many dads who are caught between being an ideal employee and an ideal parent. They are asking themselves the same question working mothers have been asking for decades: Is it possible to have it all? In so many ways, dads’ struggles have caught up with moms’. Parenting, once the sole domain of mothers, is now more equitable in terms of parents sharing the responsibility of caring for children.
3 Email Marketing Tips to Spice Up your Valentine’s Day Campaigns | MarTech Advisor
Whether you’re single, in a relationship or trying your luck on Tinder, love is in the air this time of the year. Valentine’s Day may be a time to celebrate loved ones and relationships, but with the average person spending more than $140 for Valentine’s Day, it’s also the perfect time for small businesses to drive sales and traffic utilizing email marketing campaigns.
Don’t Let your Holiday Marketing Emails get Lost in the Seasonal Shuffle | MarTech Advisor
With Thanksgiving only a week away and the holiday season quickly approaching, Steven Aldrich, Chief Product Officer at GoDaddy states how it’s the perfect time for small business owners and entrepreneurs to kick off holiday email marketing campaigns Every year at GoDaddy, we analyze the emails sent during the previous holiday season to identify tips for small businesses and entrepreneurs.
4 App-Assisted Methods to Get the Most Out of Your 24 Hours
Whether you’re working a traditional nine-to-five from an office or turning a passion project into a lucrative side business from your garage, there are some days where you can’t seem to find enough time to get everything done. And while mobile devices are supposed to help us be more efficient on the go, they can just as easily become the ultimate distraction. In our quest to multitask, we end up not completing any task.
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