Fam, this this column is going to be so on fleek. Did the line above make you roll your eyes, if you understood even a word? According to recent research from Sprout Social, you're more than likely one of the 69 per cent of respondents to their survey who found brands who use slang annoying, versus the 31 per cent who found it cool. As in all company-run social channels, authenticity and brand personality is a great thing, and so is being current and inclusive.
If your business leader is still resisting social media, they're unfortunately not alone. But as companies evolve and attempt to attract younger clients and customers, the results of a recent survey should assist in convincing your CEO to join in the fun. The survey, The Signal CEO Index, was undertaken by Ryerson University's Infoscape research lab and is based on the list of Canada's Top Highest Paid CEOs, which appears annually in Canada Business magazine.
By Steven Chester Follow Following Unfollow Steven Chester Sign in to follow this author Digital Media Director at MediaEdge - Journalist | Editor | Social Media Manager | Digital Media Strategist So, you've finally done it. You've received across-the-board approval to start that business blog, and you're faithfully pounding away at the keyboard every week.
Meadowvale Resident (MR): We'd like regular service to Union, please.
@GOtransit: Free WiFi! Somtimes works!
MR: Thanks. But the train service is bad.
GO: We're re-doing the bus loop!
MR: But the train...
GO: New building coming! New parking!
MR: Goddamnit. https://t.co/576Yoqpx1T
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".