Can you really build your company and product in 140 characters or less? Believe it or not, you can. Companies large and small are discovering the wealth of benefits Twitter has to offer. These companies are actively growing their Twitter presence to communicate with their customers, investors, employees and potential candidates on a direct level. But it isn’t just businesses utilizing Twitter. Job seekers are actively using Twitter to reach out to the companies they want to work for also.
Twitter is equipped with an advanced search functionality you can use to find relevant Twitter accounts and key influencers in your industry. Boost your brand profile by following and engaging with like-minded, high-profile brands and people on Twitter. Know Who Among Your Twitter Followers Really MatterIdentify who among your followers are influential enough to lend credibility to your business.
It may look like the artist painting your portrait is free-wheeling, but they’re often applying a craft you can’t recognize. The mark of a true expert is making a hard thing look easy. For all of their abstract creativity, artists care deeply about their craft. The same is true of writers, who only learn to break rules of grammar for dramatic effect after they’ve become intimate with those rules. When you’re crafting content to help sell your product or service, use severe attention to detail.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".