Steven Hoffman on Muck Rack

Steven Hoffman

Boulder
As seen in: Compass Natural Marketing Blog, Lets Talk Hemp, New Hope Network, AlterNet, Daily Camera, Organic Consumers Association, BevNET Magazine, Yes! Weekly, Nosh, nombase.com
Covers:  Natural food, organic food, organic farming, healthy lifestyles, green business, sustainable business, conscious capitalism, regenerative agriculture, hemp, cannabis, CBD, LOHAS, dietary supplements
Compass Natural - Integrated marketing, communications, PR, social networking & business development serving natural, organic, LOHAS & green products companies.

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Steven Hoffman’s Biography

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With a deep commitment to natural health and the environment, Steven Hoffman has dedicated his career to natural, organic and eco-friendly products, socially responsible business, and building mission-based brands.

Steve serves as Founder and Managing Director of Compass Natural, a full-service public relations, marketing, brand communications, and strategic business development agency specializing in the $300-billion LOHAS – or Lifestyles of Health and Sustainability – market. He is Co-founder…

Steven Hoffman’s Journalist Portfolio

Hemp and CBD Industry Responds to FDA's Announcement on CBD

Hemp and CBD Industry Responds to FDA's Announcement on CBD

By Steven Hoffman For many in the CBD industry, it was a blow but not completely unexpected when, on Jan. 26,…

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Hemp and CBD Industry Responds to FDA's Announcement on CBD

Hemp and CBD Industry Responds to FDA's Announcement on CBD

By Steven Hoffman For many in the CBD industry, it was a blow but not completely unexpected when, on Jan. 26,…

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Retailers 'whey' in: Are animal-free dairy products natural?

Retailers 'whey' in: Are animal-free dairy products natural?

New Hope encourages our community members to share open and transparent dialog about these or other issues th…

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Ukraine invasion disrupts conventional and organic farming

Ukraine invasion disrupts conventional and organic farming

Russia's invasion of Ukraine in February has become a costly war not only in terms of the devastating loss of…

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Policy, Politics & Industrial Hemp: Q&A With Colorado Governor Jared Polis

Policy, Politics & Industrial Hemp: Q&A With Colorado Governor Jared Polis

Prior to being re-elected in November 2022 to a second term as Governor of Colorado, Jared Polis began his ca…

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Articles

JAMBAR Introduces Certified Organic Minis: Big Energy, Perfectly Portioned

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By Steven Hoffman
| Nosh
New size offers a smaller energy option for athletes, families and snackers. Visit Booth #N1843 at Expo West for the official launch. SAN RAFAEL, Calif. (Feb. 26, 2026) — JAMBAR, the Certified Organic energy bar company founded by Jennifer Maxwell, co-creator of the original PowerBar®, is launching JAMBAR Minis. The new 1 oz.-sized bars debut at Natural Products Expo West (Booth #N1843, North Hall, Level 200) to provide a flexible, smaller energy option for active consumers.
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Edward & Sons Unveils Refreshed Brand Identity at Natural Products Expo West

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By Steven Hoffman
| Nosh
Visit Edward & Sons at the 45th Annual Natural Products Expo West at Booth #829, North Hall, Level 100, March 4-6, 2026, at the Anaheim Convention Center in Anaheim, CA CARPINTERIA, Calif. (Feb. 17, 2026) – Edward & Sons Trading Company Inc., today announced the unveiling of a refreshed brand identity, set to debut at Natural Products Expo West.
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Pura Vida in Every Can: Kombucha Culture Brings Costa Rica's Tropical Heritage to the West Coast

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By Steven Hoffman
| BevNET Magazine
The leading kombucha brand in Central America deepens its U.S. presence, rooted in organic farming, cultural tradition, and bold flavor innovation. Visit Kombucha Culture at Natural Products Expo West Fresh Ideas Marketplace on Tuesday, March 3, 2026, in Anaheim, CA.
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