At the beginning of the current decade I was often mistaken for the then North Korean dictator-in-waiting Kim Jong-un, which led to an embarrassing incident in a pet shop on Dalston High Road in February 2009. Needless to say, I was unable to convince the Polish lady behind the counter that I was merely looking for a canine companion for my elderly aunt, and did not in fact regard labradoodle puppies as a “superfood”.
Last summer I wrote a comedy drama script, currently “in development with a major broadcaster”, concerning a charming, confident, clever and machiavellian politician. Named Horace Thompson, he manipulates popular culture to consolidate support for a controversial referendum he narrowly won, intending to further his own self-interest. And he was in the Bullingdon Club. And he lives in Islington. (I don’t know where I got the brilliant idea for this character from.
In the 1980s, the pornographic bookshop (bad) where we bought amyl nitrate was opposite the feminist bookshop (good), where we hung around skim-reading Spare Rib and Shulamith Firestone’s The Dialectic of Sex: The Case for Feminist Revolution (1970), to try to get dates with the clever feminists, who saw through us immediately. The feminist bookshop (good) had a camera set up in its window to covertly photograph male fans of pornography (bad) coming and going from the pornographic bookshop.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".