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What is Content Strategy?

|
By Robert Mills, UX Booth, storytelling.Robert Mills
| webdesign.tutsplus.com
When you visit a website or use an app you’re consuming content. You’re having an experience (good or bad) with a company and brand. You’re on some point of a customer journey, whether that’s being a prospective, current or loyal customer. You will have a need and the organisation should meet that need with content.
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