Stuart Mitchell

Consumers who discover new brands, products and services through word-of-mouth recommendations and reviews are five times more likely to be loyal to those brands than those which are discovered using AI (56% net positive impact on loyalty vs 11%). That’s according to a new report from the Data and Marketing Association (DMA) that has revealed a stark disconnect between the customer engagement tactics marketers are adopting and what consumers actually value.

WOMEN in Scotland are suffering avoidable deaths because of barriers to accessing healthcare for chest, heart, stroke and other long-term conditions. Chest Heart & Stroke Scotland (CHSS) has launched a three-year Women’s Health Plan setting out clear actions to improve prevention, diagnosis, treatment and support for women across Scotland.

The winners and runners-up have been announced for the fifth installment of The Iris Prize, an international award that recognises and backs  young environmental stewards dedicated to catalysing climate action within their communities, and safeguarding the future of our planet’s ecosystems. This year’s winners and runners-up, collectively, will receive $45,000 in prize awards alongside mentoring and other non-financial support to help scale their work for years to come.