Sudheer Kiran

Today we have to see a customer who is spoiled by the multiple brand choice, attractive price suggestions, and a day-night online store availability. Having such well-informed and demanding customers brands have no other options as carefully taking care of a long-term and stable customer loyalty and engagement. Let me remind here an old-schooled and time-proven approach for building a sufficient loyalty program for your store.

A strong faith in a unique business idea cannot suffice the purpose for you. A successful entrepreneurship asks for disruptive ideas executed with unconventional marketing strategies – an innovative vision of doing more with less but by doing it right. Though most of the entrepreneurs feel cost-strapped running on timing issues and face tough competition-blows; they can entice long-termed prospects if they find the right marketing proposition for their brand.

‘A rational framework with no space  — at least or less space — for emotions.’ This is a much-believed formula most business-to-business marketers follow without really questioning it. Marketing driven by emotions is considered to be the something that belongs mainly business-to-customer (B2C) marketers, whereas B2B firms rely on logical strategies and appeals to reason. That’s a mistake. Many research reports and renowned brands have proved that this conception doesn’t work anymore.