Sukand Ramachandran

Serverless services are gaining momentum and may revolutionize how the industry develops next-gen IT architectures. Revenue and earnings for the three major cloud service providers—Microsoft Azure, Amazon Web Services (AWS), and Google Cloud Platform (GCP)—surpassed expectations in the first quarter of 2024, driven by strong demand for generative AI (GenAI). However, customers often face inconsistent pricing across regions.

Support functions live at the center of a company but are rarely centered around value. BCG develops the vision, capabilities, and processes that allow support functions—such as digital shared services, finance, HR, and procurement—to spark growth and resilience while containing costs. Savvy companies are extracting value from their own backyard—or, more precisely, back office.

In spite of market adjustments and layoffs in tech, our annual survey of corporate vitality (an AI-based predictor of future growth potential) reveals that new technologies—AI being the most celebrated today—are set to continue to drive corporate growth for the next decade. So should you just embrace and implement the latest digital technologies to be elevated by the rising tide? It’s not so simple. There have been many false technological dawns.