I love words, but sometimes they just aren’t up to the job. Like the word “inappropriate,” which has been applied to certain tweets last week by Jemele Hill, the ESPN commentator, one of which described President Trump as a white supremacist. Soon afterward, ESPN rebuked Hill, saying she crossed a line, and she in turn made a statement saying she regretted painting her employer in a bad light. You might think that would be the end of it, but oh, would you be wrong.
President Trump’s former chief strategist, Steve Bannon, rarely speaks publicly and is known to egg on the president in his trashing of the mainstream media. But when he decided to break that silence, Bannon chose the venerable Charlie Rose as his interviewer and the CBS flagship Sunday night show, “60 Minutes,” as his venue. There could be no more mainstream choice.
Washington journalists may be obsessed with President Trump’s Russia connections. Silicon Valley reporters may be focused on the next big tech merger. And New York media types may be hyperventilating about Vanity Fair magazine’s editor stepping down. But while most American journalists stay inside their urban bubble, the Texas Observer’s staff is laboring in the fields. Poisonous crop-dusting is on their minds. So are the wildfires that result when agricultural land goes fallow.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".