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Articles by Sunny Paris
Open letter to Dave McClure and the valley following Trump’s election
Hi Dave, I am Sunny, co-founder and CEO of YouDontNeedaCRM.com. You don’t know me but I’ve seen you last week at the Web summit in Lisbon. This was the day following Donald Trump’s election and you were on the main stage with Eileen Burbidge. At that time you were pissed off, really pissed off, you were sad, you were angry, you felt like you were robbed by this election and you asked everyone to stand up if they were angry. I didn’t .
Creating brand buzz: 5 ways to get your audiences interacting with UGC
User-generated content (UGC) features an array of benefits – it’s cost-effective, is four times more likely to get millennials making a purchase decision, increases customer trust and generates traffic on websites. But perhaps its most important asset is found in its inclusivity and authenticity. A saturation of overly branded content has made it easier for customers to tune out. The average person wants to feel a real human connection – and UGC is providing the ammunition.
Boosting profits and winning business through effective UX
Is your website easy to use? Can potential customers find what they want quickly enough? How effectively can they navigate around the site? A poor user experience (UX) can negatively impact overall customer experience, so it makes sense to check that your website provides an effective UX. Andy Clowes shows how businesses can optimise the design of digital offerings based on customer requirements to improve profits overall.
Man v machine: will AI robots replace human sales reps?
Is it the beginning of the end for humans when it comes to the sales role – could a robot really become the new rep? Sunny Paris looks at the role automation will play in the sales industry and discusses how artificial intelligence and perhaps AI robots can impact sales professionals. The stereotypical salesperson – smartly dressed with their Rolodex of contacts – is an image of a bygone era.
Is Data Slowing Down Your Sales Rep?
People don’t like it when their time is taken up by trivial tasks. That sentiment fuels every facet of a salespersons’ mindset concerning data entry and is a key reason why a CRM works against them. Sales teams stuck with a traditional CRM find themselves facing an uphill battle. The average sales rep spends 4 hours per week updating data in a CRM. That’s 208 hours a year lost to entering information, most of which is irrelevant or misleading.
The Only Metric that Matters in Sales is Sales
By Sunny Paris, CEO, and founder of noCRM Sales teams that use a traditional CRM find themselves wasting valuable time. They could be closing deals, yet their hours are taken up logging irrelevant information for their managers. This burden directly impacts the bottom line of their employer, as well as their personal bank account. The average salesperson spends 4 hours per week updating a typical CRM. Not only do they lose around two full working days per month, they also lose motivation.
The Modern Salesperson
When asked to think of an individual making a living off the sales profession, many people still imagine a man in a suit hitting the streets, demoing products and charming customers. But this is no longer the case–the modern salesperson isn’t pounding the pavement or flipping through their Rolodexes for specific contacts. They are instead people with diverse backgrounds sitting in front of a computer screen, more responsive and able to make efficient lead conversions faster than ever before.
Why Your CRM Is Lying to You
For a time, the world’s most populated zip code (according to data entered online) was 90210. Not because of the actual number of people living in the small and exclusive enclave of the rich and famous, but instead because large numbers of people outside of the US, when asked to enter their zip code to access content or complete a form, simply entered the zip code referenced on hit 90’s tv show, ‘Beverly Hills 90210’. Now, why would this small snippet of pop culture have anything to do with CRM?
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