Imagine Jaws without John Williams’ menacing two-note score or Dracula’s “children of the night” without their howls. Imagine Darth Vader if he had silent breathing apparatus, or Close Encounters of the Third Kind without that signature five-note earworm. Sound adds plausibility to the non-existent—interstellar spaceships, sentient robots, supernatural entities—and, as the old saying goes, necessity is often the mother of invention.
Once the realm of science fiction, advances in technology, neurochemistry, and cognitive science are redefining what memory is, enabling us to erase old memories and implant new ones. The Nova documentary Memory Hackers, premiering tonight on PBS, recounts the scientific breakthroughs over the last 70 years that have lead to our current understanding of where and how long-term memories are formed, stored, and recalled.
For its next Grand Challenge, XPrize has chosen to focus on early detection of Alzheimer’s Disease, to launch next year. In an unprecedented move, the Los Angeles nonprofit also greenlit four other finalists–in Clean Air, Cybersecurity, Evolving Our Democracy and Zero Waste Mining–for future competitions. “We didn’t expect that, but all five qualified,” says XPrize CEO Marcus Shingles.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".