Substack
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The Blair Witch Project (1999)
One movie that I believe changed everything in the film marketing industry, is The Blair Witch Project, in 1999. The film came out while I was in college taking classes in film and media communications. I was fascinated!
It’s not that I felt the movie was a masterpiece. It’s the whole strategy around it that impressed me the most. I mean, the monster in the film was the sound of rocks at night, which you literally never see.
I had seen missing persons flyers on light posts and some random places, usually around the neighborhoods around San Diego State University where some of my friends lived. They mentioned a group of filmmakers who disappeared in the woods.