There’s nothing like a good dupe, and Five Below might have the best ones yet. rhode, the skin care company founded by Hailey Bieber, has gone viral on social media too many times to count. The brand’s most popular products recently have been the peptide lip tints, which nourish lips while also providing a bit of color, as well as the rhode pocket blushes, which went viral last year for their pigmentation and dewy finish.