Syed Imran Zaman

5. Discussions and Implications The primary objective of this study is to emphasize the significance of green recruitment (GR) in bolstering organizational sustainability performance (OSP) within the banking sector. Through comprehensive research, we have successfully pinpointed several key factors associated with GR that are instrumental in advancing OSP.

Aaker, D. A. (1991), Managing Brand Equity, New York: Free Press. Aaker, D. A. (1996). Measuring brand equity across products and markets. Harvard Business Review, 38(3), 18-26. Ali, R., Wahyu, F. R. M., Darmawan, D., Retnowati, E., & Lestari, U. P. (2022). Effect of Electronic Word of Mouth, Perceived Service Quality and Perceived Usefulness on Alibaba's Customer Commitment. Journal of Business and Economics Research (JBE), 3(2), 232-237. Bhaiswar, R., Meenakshi, N., & Chawla, D. (2021).

CONFLICT OF INTEREST STATEMENT All authors declare that they do not have any conflict of interest. It is declared that any animal or human testing is neither applicable nor relevant for this study. REFERENCES , , & (2012). Firm performance and the nature of agency problems in insiders-controlled firms: Evidence from Pakistan. The Pakistan Development Review, 4(51), 161–182. , & (2009). Women in the boardroom and their impact on governance and performance. Journal of Financial Economics, 94(2), 291–309.