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Articles by Syed Irfan Ajmal
The ridesharing revolution: What you need to know
The sharing economy has helped several people the traditional 9-5 jobs and instead adopt a more flexible approach to work. Hence, you may find: Among all these options, ridesharing seems to be garnering the most attention with, according to TechCrunch, even the likes of Elon Musk (founder of Tesla) hinting at creating a network of autonomous ridesharing network. In the below infographic, we look at the rise and rise of ridesharing, along with the rivalry of Uber versus Lyft in the US.
3 ways PR and marketing research can add immense value to brands
Being data-driven is a necessity rather than an option in today’s competitive market. Businesses need to stay in the loop of market changes, changes in their target customers, and other challenges. The best way to stay ahead is through PR and marketing research and data-driven decision-making. “In God we trust, all others bring data.” — W.
3 lessons to learn on how to be a better entrepreneur and person
I used to be a jobless, unhappy, and broke guy who had no clear path in life. I quit three jobs/internships in three different countries and was fired from a fourth. I wanted to be an entrepreneur, but I was afraid of failure. Today, I have found financial freedom as well as some time freedom. I do not own a Ferrari, and I do not have 500 (or even 50) employees working for me, but I am happy and content.
Newsjacking 101 And The Battleground For Online Attention
Online media today is a battleground for attention. With an overabundance of news reports, articles, guides and videos, viewers have little time to pay attention to it all. On top of that, many of them have either become immune to advertisements or have ad-blocking software installed. The solution is to engage rather than interrupt your audience. Newsjacking associates your brand with any ongoing trending, viral or breaking news story.
These 5 startups are making it big by serving Muslims
According to FoodNavigator, the global halal market is currently worth US$1.1 trillion and is forecasted to grow to over US$1.6 trillion by 2018. Moreover, according to Halal Research Council, halal food and other Muslim-focused markets are growing at double-digit rates in almost all Muslim-majority countries and even in Muslim-minority ones. According to World Finance, the global Muslim market is also growing outside of halal food at a combined total of over US$3 trillion in gross income.
7 Key Writing Tips Used by Pros
There are a number of techniques skilled writers use to make their words compelling enough to grab the attention of readers and to effectively convey their messages. If you master 7 key writing tips, you will enhance your ability as a writer and stand out from the crowd.
Top 5 Upcoming Billion Dollar Industries
As business owners and executives it is necessary for us to be aware of the biggest innovations which have the power to disrupt whole industries. Based on my personal anecdotal insights as well as statistics from reliable sources including the Bureau of Labor Statistics, I am sharing the top five industries which are to grow massively in the coming few years.
Millennials and Content Marketing
If you want to successfully reach Millennials with your content marketing efforts, you have to get to know them first. This means understanding their interests, concerns, passions, and behaviors. If you don't understand Millennials, you cannot reach out to them in ways that will receive a positive response. In order to help yourself avoid wasting time and effort on content marketing that will not be well received by Millennials, you need to learn the following ten facts about Millennials.
Anatomy of High Converting Landing Pages
Even if you get thousands of people to click your paid ads, all the clicks will be for naught if none of your visitors buy from you. That is why applying the best practices of conversion optimization when creating a landing page isn’t just a good idea; it’s common sense. Indeed, getting people to visit your landing page is just one thing; getting them to visit, convert and buy from you is a whole other accomplishment. Does your business need to improve its online marketing strategy?
Content Marketing Done Right
Just like in most things, there is the “right way” of doing content marketing, and there is the wrong way that will have you spending thousands of dollars, while getting you very little to no results at all. Of course, we want to make sure that you don’t experience the latter, right? Allow me to share with you some of the most critical points that you need to consider when using content marketing in order to get it right.
5 Steps to Optimize Your Social Media
It's no secret that social media is emerging as a significant tool in the development of online success and web presence. According to studies, approximately 58 percent of marketers using social media for three years or longer report that it has helped them boost sales. One of the most significant misconceptions regarding social media advertising is that it doesn't drive quality visitors. In comparison to outbound marketing, social media has a lead-to-close rate approximately 100% higher.
Using Video to Promote Your Business
Every successful business knows that content marketing is a major part of improving conversions and attracting new customers today. However, too many businesses rely solely on writing and stagnant imaging and ignore one of consumers’ favorite types of content marketing: video. In today’s fast paced world, many consumers prefer a short video rather than a long article to describe a product, service, or concept.
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