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Articles by Sylvain Tron
Why Tobias Menzies and Kit Harington Did a Self-Promo Ad for a Production Company
French production company Birth is celebrating the first anniversary of its U.K. office with "Bloody French," a video featuring the perpetually smug Tobias Menzies. Menzies plays Prince Philip in The Crown. Taking on his mantle of comic entitlement, he kicks off with a recap of his own résumé, which also includes Outlander and Game of Thrones. But when the time comes to talk about Birth U.K., he mispronounces the name, like an actor who didn't bother reading the sponsor script all that well.
This Summer and Beyond: Rethinking the Film Marketing Experience
Just when the summer movie season should be kicking into high gear, theaters that have stood empty are now struggling with how to reopen and bring moviegoers back. For the past three months, Covid-19 has taken away one of our true escapes from reality: watching a film on a big screen in a dark theater while surrounded by others sharing in the experience. Ironically, it was this sense of escape that made the movie industry virtually recession-proof, even during wars and economic calamities.
The Return to 'The Third Place.' How Covid-19 Is Impacting Human Behavior
People are typically in three places—their residence, place of employment, and a third location often related to socialization and enjoyment (gym, restaurant). Covid-19 has flipped this notion on its head, and now all of these have been drilled down to one singular point: the home. The idea of these "third places" comes from sociologist Ray Oldenburg.
This Powerful Documentary Shines a Spotlight on Often-Overlooked Frontline Workers
Frontline workers tell their pandemic stories in this riveting 10-minute documentary film from Finland. They speak directly to camera, relating frequently harrowing personal experiences. They are by turns thoughtful, distraught and courageous—struggling to make sense of a world turned upside down. Some appear almost traumatized, battle hardened like infantry soldiers braving peril over each hill, doing what they must to survive. But there's a twist. These aren't doctors, nurses or first responders.
Why Copy Is Critical in a Post-Covid World
Twitter decides its people can work from home "forever." Gov. Cuomo wonders if we really need physical schools after all. Businesses are told they "must jump years" in the quality of their digital experiences if they're to survive. If you're not tired of the phrase "new normal" already, you soon will be. What does it mean for you? What will your customers be looking for in the years ahead? How much will you have to adapt to Whatever Comes Next?
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