Szu-chi Huang

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Home | Faculty & Research Overview | Research We examine how price discounts—a classic marketing incentive—drive children’s healthy choices in the understudied context of a developing economy. We partnered with UNICEF to launch three field experiments in Panamá among 2,418 children to examine four pillars of price discount promotions for children: What to discount (product selection), how to discount (message design), whom to target (children’s age), and whether to discount again (repetition).

Looking for that next big idea? Turns out you'll need more than Post-It notes (sorry d.school.) | iStock/laflor If you’re a relentlessly upbeat thinker, you may be enamored of the 10,000-hour rule, which holds that if you simply practice something regularly for a long enough time, you’ll eventually achieve mastery.