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Google News is arguably the biggest news website in the world today. With millions of users checking the service daily, getting your press release featured on the platform is a great way to extend your reach to a new audience. There’s just one problem. Google News isn’t technically a news website, it is a news aggregator. As such, getting your press release on the platform isn’t as simple as emailing the Google News team or anything like that.

Competitor link building is an SEO strategy that follows a simple principle: do what works. Rather than getting backlinks from websites at random, this strategy has you focus on getting the same links that are helping your competition rank higher than you. Of course, the idea here isn't to just mindlessly copy every link. Your goal is to evaluate your competitor's backlinks, so you can copy the best part of their strategies. Do that with 2-3 competitors, and you may be able to beat all of them.

Getting high-quality backlinks is not easy, but with the right tools and knowledge, you can do it yourself. And if you're looking to get ahead in a niche as competitive as real estate, knowing how to secure powerful backlinks is an excellent tool to have in your SEO arsenal. Today I'm going to share some of the best strategies to help you get niche-relevant backlinks for your real estate business.