It’s no secret that some of the best credit card perks are offered on cards with often high annual fees. And while something like an initial welcome bonus can offset the cost of an annual fee, it’s worth evaluating whether the benefits you receive are worth the price year after year. Companies spend a lot of money on creating and marketing products to attract customers, but they also know that how you get them is not how you keep them. American Express is no different. Enter retention offers.