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Tami Ruschin

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Articles

Influencer marketing dynamics is shifting

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By Tami Ruschin, Tendai Rukwava
| Bizcommunity Verified
Ogilvy UK recently put out an announcement that they will no longer work with influencers who edit their bodies or faces for ads as part of their pilot programme to combat the systemic mental health harms of social media. The changes will affect all the agency's UK clients, including Vodafone, IBM, Coca Cola and Dove. Their move came almost three months after the UK government began discussing new regulations that would require influencers to publicly disclaim any images that are edited.
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6 key digital trends to observe in 2022

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By Adelaide Tshabalala, Candy Dempers, Matthew Campbell, Tami Ruschin
| Bizcommunity Verified
To say social media has become as important as breathing over the past few years would not be an understatement. We have seen a massive shift, largely due to the pandemic, from Boomers who went from only Facebooking to keep up with their friends and family to becoming influencers and joining their kids in the latest TikTok challenge.
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Jordan Epstein talks Good Vibes, influencer marketing and social media in the metaverse

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By Evan-Lee Courie, Tami Ruschin, Emily Stander
| Bizcommunity Verified
Johannesburg-born-and-Sandton-based, Jordan Epstein is considered a leading mind on what's next in culture, digital and the internet. Epstein recognises trends early and creates marketing strategies to help brands amplify anything and understand their consumer behaviour. We find out more from the creative entrepreneur and founder and CEO of Good Vibes Lifestyle Agency...
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