Tamilore Oladipo on Muck Rack

Tamilore Oladipo

(She/They)
Lagos
As seen in: Buffer, godaddy.com, Flipboard, 3BL Media, YNaija, Financial Content, beehiiv, LaptrinhX/News, The Post & Mail, The Content Cocktail Hour
Covers:  Social media, remote work
content @buffer

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Tamilore Oladipo’s Biography

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Content writer at Buffer

Tamilore Oladipo’s Journalist Portfolio

Avoiding Burnout as a Social Media Manager

Avoiding Burnout as a Social Media Manager

Burnout is a growing phenomenon among social media managers, with people in the role pointing out the platfor…

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Ask Buffer: Should You Be Using AI for Content Creation?

Ask Buffer: Should You Be Using AI for Content Creation?

Wondering if you should be using AI-generated content in your marketing? We break down the different perspect…

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How Transparency on the Internet Can Support Your Goals

How Transparency on the Internet Can Support Your Goals

There are benefits to sharing every step of your journey to achieving a goal. This article delves into why yo…

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How To Start A Social Media Marketing Agency

How To Start A Social Media Marketing Agency

Starting a business is a significant and bold move, and for many social media marketers, it's the logical nex…

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7 Gen Z entrepreneurs to look to for Inspiration

7 Gen Z entrepreneurs to look to for Inspiration

If you had a penny for every time you had an idea in high school or college but ended up letting it go, how m…

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Ecommerce trends 2021: Which predictions came true and what can we learn for 2022

Ecommerce trends 2021: Which predictions came true and what can we learn for 2022

As 2021 comes to an end, we would like to look back on the year and see whether ecommerce trends from 2021 we…

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Articles

Instagram DM Automation: How I’m Growing My Following Without Sounding Like a Bot

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By Tamilore Oladipo, Shea Karssing, Shivani Shah
| Buffer
I'm trying to hit 5,000 Instagram followers by the end of Q2 2026, and Instagram DM automation is one of the biggest reasons I'm even remotely close to that goal. If you’ve been on Instagram recently, you've almost certainly seen it in action. A creator posts a reel and says, "comment GUIDE and I'll send it to your DMs." You comment, and seconds later, the thing lands in your inbox. That's DM automation, and it’s a big part of what has helped me build my following.
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16 Facebook Statistics to Know for 2025

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By Tamilore Oladipo
| Buffer
As a marketer, you might have heard that Gen Z prefers TikTok, Instagram is trendier and so on. But Facebook is far from flailing. It’s the biggest social network in the world — by a large margin. Gen Z prefers TikTok, Instagram is trendier, and new platforms are emerging to capture attention. But the data says different: Facebook isn’t merely hanging on, it’s the biggest social network in the world.
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What Is A Good Instagram Engagement Rate? Data from 27 Million+ Instagram Posts

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By Tamilore Oladipo
| Buffer
One of the most common questions creators ask or get asked: “Is my engagement rate good?” The truth is, it depends on how many followers you have. A 5% engagement rate means something very different for an account with 500 followers compared to one with half a million. That’s why we analyzed more than 27 million Instagram posts from 273,000 accounts to see how engagement rates shift as creators grow.
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