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Tanya Shepley

As seen in: MediaPost, MedTech Dive, PharmaLive
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Articles by Tanya Shepley

Q&A: As medtech patient marketing takes center field, are you in the game?

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By Maria Rachal Verified, Matt Singer Verified, Brian Chapman, Tanya Shepley
| MedTech Dive Verified
Permission granted by ZS Author By By Matt Singer, Brian Chapman, Tanya Shepley and Sudhanshu Bhatnagar Published March 22, 2021 A history-making moment happened when a TV ad for a celebrity-endorsed branded medical device aired to 96.4 million viewers during the 2021 Big Game. But what's more compelling than the reach of that 30-second ad is what it could mean for the future of patient marketing in medtech.
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An All-Too-Common Question In Pharma Marketing: What Is Holding Us Back?

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By Tanya Shepley
| MediaPost Verified
by Tanya Shepley , June 12, 2015 A quick scan of pharma industry articles and blogs often get me excited with all the chatter of new app features, hot new social communities offering patients deeper ways to connect, or the promise of robust and actionable data we can incorporate from all of our quantified-self gadgets. With all that vigor and excitement we strive each day to deliver the best thinking for our client, embracing all these elements as we counsel and guide strategy.
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Five Keys for How You Can Make Marketing All About the Patient

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By Tanya Shepley
| PharmaLive Verified
Five Keys for How You Can Make Marketing All About the Patient By Tanya Shepley When Jimmy Kimmel delivered an emotional monologue on national television about his son’s health issues and his perception of the healthcare system, he highlighted a fundamental disconnect between companies and consumers: Healthcare brands often fail to address patients’ emotional journeys.
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Embracing Nimble As A Core Marketing Strategy

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By Tanya Shepley
| MediaPost Verified
Nimble as cited by the Oxford Dictionary — quick and light in action; agile — or some of my favorite synonyms: quick, graceful, skillful, deft. When thinking about the word nimble – specifically regarding go-to-market strategies or product launches – healthcare marketing doesn’t readily come top-of-mind. In traditional healthcare advertising, nimble is more readily associated with a test-and-learn approach or initiating pilot initiatives.
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