Tara Dalton on Muck Rack

Tara Dalton

As seen in: The Rodeo, Flipboard, Liverpool Echo, Viva Magazine (Manchester, UK), Hotel News Resource, Bido Lito!, Shock Radio
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Articles

Hidden Costs and Benefits of Online Travel Agencies: How Booking Channel Shapes Customer Lifetime Value Original

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By Sze Nga Yau, Tara Dalton
| Hotel News Resource Verified
In Brief: This article explores the nuanced relationship between online travel agencies and hospitality businesses, analyzing how the choice of booking channel can influence a customer's lifetime value to a company. Authors Dev, Chekitan S. Kumar, V. Sunder, Sarang Lezkiewicz, Agata Abstract Online travel agencies (OTAs) and other intermediaries have become essential customer acquisition partners for hotels, restaurants, airlines, cruise lines and other travel brands.
Open in Who Shared View Duplicates (3) Issue with article?

Proof, Not Promises: New Report Helps Destinations Navigate EU Sustainability Claims Law Original

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By Mike Pavicich, Sze Nga Yau, Tara Dalton
| Hotel News Resource Verified
In Brief: A recently published European Travel Commission report is providing guidance to hospitality destinations on how to comply with the European Union's laws on sustainability claims, emphasizing evidence over mere assertions.
Open in Who Shared View Duplicates (2) Issue with article?

UN Tourism and UNEP Launch "Recipe of Change" to Tackle Food Waste in Tourism Original

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By Sze Nga Yau, Tara Dalton
| Hotel News Resource Verified
In Brief: The United Nations Tourism and the United Nations Environment Programme have launched the "Recipe of Change" campaign to address food waste in the tourism sector.
Open in Who Shared View Duplicates (2) Issue with article?
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