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Tarun Pathak

Gurgaon, J K, Southern Asia
As seen in: Counterpoint, LinkedIn, Medium, Bloomberg Businessweek, Bloomberg News, Quartz, Htxt.Africa, Techtribune France, TechObserver.in
Research Director/Telecom Analyst at Counterpoint Research covering Global Devices and Ecosystems Research.Reachable at tarun@counterpointresearch.com
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Articles

iPhone 17 Series Outpaces All Previous Series With First-Year Revenue of Over $170 Billion

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By Tarun Pathak, Shilpi Jain
| Counterpoint
Global wholesale revenue of the iPhone 17 series reached a record $170 billion-plus in its first year of sales, up 11% from the iPhone 16 series and marking the highest launch-year revenue on record. The iPhone 17 base model’s revenue grew 1.3x over its predecessor during the period. It was also the world’s No. 1 best-selling smartphone model in H1 2026 in unit terms, followed by the iPhone 17 Pro and iPhone 17 Pro Max.
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Apple 360: Preliminary Shipments, Revenue by Product Category by Regions Q2 2026

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By Tarun Pathak, Varun Mishra
| Counterpoint
Overview This report, part of Counterpoint Research’s quarterly Apple 360 series, provides a comprehensive analysis of Apple’s ecosystem, covering revenue, shipments and average selling price (ASP) across major product categories and regions following Apple’s earnings announcement. Apple reported $109.4 billion in revenue for the June 2026 quarter, up 16% year over year and marking a record for the quarter.
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Apple 360: Shipments, Revenue Forecast by Category by Regions Q2 2026

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By Tarun Pathak, Varun Mishra
| Counterpoint
Overview This report, part of Counterpoint Research’s quarterly Apple 360 series, provides forecasts for Apple’s shipment volumes and revenue across major product categories and regions over the next eight quarters. It also outlines the key assumptions underpinning the forecasts for each product category. While Apple’s Services segment is expected to grow faster than its hardware business in 2026, hardware is still forecast to account for nearly three-fourths of Apple’s total revenue.
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