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Tasmayee Laha Roy on Muck Rack

Tasmayee Laha Roy

National Capital Territory of Delhi, Noida
As seen in: Network18, LinkedIn, MSN India, The Economic Times, The Times of India, Flipboard, Moneycontrol, Forbes India, CNBC-TV18, Exchange4media, Storyboard18 and
Journalist, Storyboard18, Network 18 Interested in organized gossip (journalism)
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Articles

TV inventory is selling without ratings. So, where’s the BARC blackout hurting?

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By Tasmayee Laha Roy
| Exchange4media Verified
The absence of weekly BARC ratings may not leave television screens short of advertisers this festive season. What it could leave broadcasters short of, however, is the premium they traditionally make from selling those advertising seconds. More than two months into the ratings blackout, conversations with advertisers, media buyers and industry veterans suggest that the television advertising market continues to move but with significantly altered economics.
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#e4mExclusive: Havas wins Policybazaar's media mandate; account pegged at over ₹300 crore

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By Tasmayee Laha Roy
| Exchange4media Verified
Havas Media has been appointed as the agency on record for Policybazaar's media business, following a competitive pitch process, with the mandate valued at over Rs 300 crore. This appointment ends Policybazaar's long-standing relationship with WPP, which managed its media business since 2011. The new mandate includes integrated media planning and buying for both Policybazaar and Paisabazaar, PB Fintech's primary consumer brands.
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The Newsroom Reset: Why India's media industry is letting its people go?

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By Tasmayee Laha Roy
| Exchange4media Verified
“I know I look shocked... sad... instead of shocked... happy.” Standing on stage to accept a journalism award, Andy Sachs isn't thinking about the trophy in her hands. “That's because I just found out a whole table of talented, award-winning journalists from my paper got fired. By text." Moments later, she delivers the line that lingers long after the applause ends. "We understand journalism is changing. But it's still devastating when it happens to you... We're... technical term...
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