Tasmayee Laha Roy on Muck Rack

Tasmayee Laha Roy

National Capital Territory of Delhi, Noida
As seen in: Network18, LinkedIn, MSN India, The Economic Times, The Times of India, Flipboard, Moneycontrol, Forbes India, CNBC-TV18, Exchange4media, Storyboard18 and
Journalist, Storyboard18, Network 18 Interested in organized gossip (journalism)
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Articles

An obituary I never wanted to write: Rest in style thesneakermonk

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By Tasmayee Laha Roy
| Exchange4media Verified
When people in our industry pass away, we get busy almost instantly. After a fleeting minute of processing the shock, especially if it’s an untimely loss, the machinery kicks in. We call industry leaders for quotes, we assign writers, we coordinate with social media teams. It’s basically just a very busy, high-pressure day at work. It’s not that we are heartless; it's just that obituaries are sensitive, so we hide behind being extra careful and professional. But today hits entirely different.
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Red Bull India puts Rs 80–90 crore integrated media mandate up for pitch - Exchange4media

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By Tasmayee Laha Roy
| Exchange4media Verified
Red Bull India has invited pitches for its integrated media mandate, multiple sources aware of the development have told exchange4media. The account is estimated to be worth Rs 80–90 crore and spans end-to-end media planning and buying across digital and traditional platforms. The incumbent agency on the business is Wavemaker, part of WPP.
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Starcom wins Flipkart’s Rs 700–750 crore integrated media mandate - Exchange4media

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By Tasmayee Laha Roy
| Exchange4media Verified
In a significant reshuffle in India’s media agency landscape, Starcom, Publicis, has won the integrated media mandate of the Flipkart Group, multiple sources close to the development have confirmed to exchange4media. The account, estimated to be worth Rs 700–750 crore, was previously handled by WPP. Sources said the mandate was awarded following a multi-agency pitch process and covers end-to-end integrated media planning and buying, spanning both digital and traditional channels.
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