Circled up last Friday morning in their Robinson Elementary School classroom in Starksboro, Ruth Beecher's third and fourth graders considered why it might be important to learn about farming in their community. "Because people are cutting down trees, and we need to keep nature," suggested Thompson Davis. "Farmers use nature to help them farm," added Carter Antos-Ketcham.
As the old saying goes, "When life gives you lemons, make lemonade." For a more contemporary example, just look to an industrial park in Middlebury. There, a partnership of beverage entrepreneurs is taking excess alcohol that's generated during the fermentation of kombucha and making it into artisanal vodka. In Appalachian Gap Distillery's tasting room, co-owners Lars Hubbard and Chuck Burkins, along with Jeff Weaber, founder and CEO of Aqua ViTea Kombucha, explained their new joint venture.
Taped in the window of a truck parked at the Royal Butcher in Braintree, a hand-lettered sign reads: "Experienced meat cutter needed. Starting pay $15/hr." Inside the building, owner Royal Larocque and longtime employee Teresa Mallette explained that they are always looking for good people. Since Larocque opened his slaughterhouse in 2003, he's struggled to find enough qualified, reliable workers. The bar is not unreasonably high.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".