Techonomy Exclusive

Photo Credit: Kaare Christian I’m writing in Las Vegas, home to CES, the world’s largest technology and consumer electronics show. Inconveniently, even in a normal year, it always takes place during the first week of January. (I’m something of an expert as CTA (parent of CES) acquired my company in 2019 and I still serve as a consultant to, and am a huge fan of theirs. This year, because of the Omicron spike, CES happened in a decidedly smaller, more subdued fashion.

We’re living in an age of experience, extreme consumerization, and very rapid change. Just keeping up is a major challenge for companies. What is good today may not be relevant tomorrow, and a new service or product line today could be cannibalized by something much better depending on what comes next. But brands must do more than just keep up. They must rethink how they operate to better anticipate consumer needs.

It’s beginning to look a lot like a remote Christmas. Yes, ‘tis the season to be jolly (if possible) and work from home yet again. For the loved ones in your life, trapped in their screens, here’s our last-minute gift list, created by the editors of the Virtual Events Group (which I founded amidst the pandemic). Lumecube Cordless Ring Light Perfect for live-streaming, it includes adjustable color temperature, adjustable brightness, and a cordless battery-powered option.