As the JW Anderson Soho store launches its Spartacus exhibition, we look at the influence of Bob Mizer, pioneering publisher, founder of Pictorial Physique, and former owner of these rare illustrations Created for one of America’s first purely gay male publications, Bob Mizer’s pioneering Pictorial Physique, Spartacus (a pseudonym) had originally marketed these illustrations as a guide to bodybuilding in a bid to circumnavigate obscenity laws.