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Ten Klooster R

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Articles

Sustainability priorities across the strategic and operational level in packaging development

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By Carsten Gelhard, Bjorn de Koeijer, Roland ten Klooster, Ten Klooster R
| Color Research & Application Verified
Abstract Sustainability is well‐established in many companies' strategic postures. However, executing sustainability‐related goals often lags at the operational level. This study analyses how decision‐making processes in packaging development at different hierarchical levels are characterized in achieving a sustainability consensus. This research focuses on the alignment of the strategic and operational levels of packaging development in relation to the integration of sustainability considerations.
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