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Tensie Whelan on Muck Rack

Tensie Whelan

New York
As seen in: CNN Business, Financial Times, HuffPost, The Guardian, Aol, CNBC, Harvard University, MIT Sloan Management Review, New York Daily News, Yahoo Finance and
Director NYU Stern Center for Sustainable Business @NYUSternCSB. Clinical Professor of Business and Society. Formerly President of Rainforest Alliance
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Articles

Demystifying the ‘say-do’ gap in sustainable product purchases

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By Randi Kronthal-Sacco, Tensie Whelan
| Trellis Verified
The opinions expressed here by Trellis expert contributors are their own, not those of Trellis. Companies have long complained about the “say-do gap”: Consumers say they want to buy sustainable products and that they’re willing to pay a premium, but don’t actually do so. Yet recent research shows a different say-do gap: consumers are buying, but companies aren’t advertising to them, creating an enormous business opportunity.
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The trust dividend: Why connected data makes AI decision-ready for sustainability

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By Tensie Whelan, Mandi McReynolds
| World Economic Forum
Trusted artificial intelligence (AI) systems depend on reliable data; when data is fragmented, outdated or siloed, organizations risk making poor or delayed decisions, facing regulatory issues and losing stakeholder trust. Organizations often generate real business value from sustainability initiatives but fail to measure or use that information effectively because sustainability data is disconnected from financial data.
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How LPs can better assess sustainability-linked value creation

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By Tensie Whelan
| ImpactAlpha Verified
Energy pricing volatility. Extreme weather events. Commodity scarcity and disruption. Infrastructure deterioration. Employee dissatisfaction and turnover. Consumer demand for healthy, natural products. These trends, and others associated with material sustainability issues, must be part of well-managed corporate strategy and investment in today’s world. Many corporates and investors recognize this and embrace ESG reporting and compliance.
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