First off, I want to thank GCI for offering this opportunity to speak about something near and dear to my heart. This is a topic and title I have written about before and I am sure will write about again. It is about the value, both real and perceived, in professional associations, in our case specifically the GCSAA and the 98 affiliated chapters. This is a hot topic on both sides and passion can run high in both camps.
Greetings ye keepers of the green! I can nae begin to tell ye how gobsmacked I am to see what’s happening in in the world of gawf today. Yes, I’ve been dead nigh onto a hundred years now but I’ve been observing … I’ve been keenly observing … and I have a few choice things to say to those who are practicing the art and science of greenkeeping today. First, it’s bloody astonishing to see what your courses look like today.
Each of us comes to an event like the Carolinas GCSA Conference and Show for different reasons. For some, it’s to come up to speed on new technologies or to try to connect with a potential new employer. For others, it’s the Turf Bowl or the Golf Championship.But, for almost all of us, the chance to see old friends and make new ones is the greatest attraction of all.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".