Thaib Alharethi

This study aimed to examine the role of ChatGPT in supporting travel decision-making by investigating its direct influence and the mediating effects of trust in AI-generated content, perceived usefulness, and perceived ease of use. Data were collected from 1208 qualified respondents and selected through non-probability convenience sampling from active digital travel communities on platforms.

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1. Introduction There is a limit to the linear economy model of ‘take, make, dispose’ that relies on cheap, easily accessible materials and energy [1]. In addition to exhausting natural resources, waste is generated [2]. However, the circular economy has many advantages. The concept of ‘Circular Economy’ (CE) has become increasingly popular among policymakers and corporate leaders. Research on CE has just begun, despite its forward-thinking and controversial discussions [3].