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Thitinan Chankoson

As seen in: MDPI
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Articles

Knowledge Mapping to Understand Corporate Value: Literature Review and Bibliometrics

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By Thitinan Chankoson, Baochan Li, Anan Pongtornkulpanich
| MDPI
All articles published by MDPI are made immediately available worldwide under an open access license. No special permission is required to reuse all or part of the article published by MDPI, including figures and tables. For articles published under an open access Creative Common CC BY license, any part of the article may be reused without permission provided that the original article is clearly cited. For more information, please refer to https://www.mdpi.com/openaccess.
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Understanding Different Types of Followers’ Engagement and the Transformation of Millennial Followers into Cosmetic Brand Evangelists

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By Warinrampai Rungruangjit, Thitinan Chankoson, Kitti Charoenpornpanichkul
| MDPI
1. Introduction Social media has grown tremendously in popularity, with the number of global social media users reaching 4.65 billion in 2022. Social media platforms encourage firms to have direct engagement with consumers and to affect their behaviors regarding products and branded entities [1]. Branded Facebook pages are some of the most popular social media communities, with two billion active monthly users around the world [2].
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